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The Tradecraft Report — February 13, 2026

February 13, 2026 · 8:23

Top Stories

  • Netflix's Product Division Cuts Clash With Major IP SpendingRead article
  • Sony's 'Lord of the Flies' Global Sales Blitz Reveals Market DynamicsRead article
  • Valentine's Weekend Box Office Test: 'Wuthering Heights' Aims for $70M Global OpeningRead article

Quick Hits

  • Hulu Orders Elisabeth Moss Legal Drama from David Shore — Source
  • Surfing Giant Opens European Animation Hub in Canary Islands — Source
  • Italian Royalty Inspires Competition Reality Series — Source

Full Transcript

THE TRADECRAFT REPORT

COLD OPEN

ELENA Netflix just laid off dozens of product division workers while simultaneously dropping serious cash on Jack Thorne's Lord of the Flies adaptation. That's not mixed signals — that's a company making a very specific bet about where the streaming wars are headed.

MARCUS Right. Cut overhead, buy premium IP. The question is whether they're being strategic or desperate. Because those Netflix product cuts? Those are the people who built the interface that management says drove their recent subscriber growth.

TOP STORY 1: Netflix's Product Division Cuts Clash With Major IP Spending

ELENA So Netflix just cut several dozen workers from their product division — less than 1% of that 6,000-person team, but these are middle management and admin roles. The timing here is fascinating because it's happening right after they promoted Elizabeth Stone to Chief Product and Technology Officer.

MARCUS And here's what's not getting enough attention: Netflix's previous chief product officer, Eunice Kim, launched the first major interface update in over a decade before she left in September. Management specifically cited that UI refresh as a key driver of subscriber growth. So they're cutting from the division that just delivered a win.

ELENA Right, and this is happening while Netflix is simultaneously going on an IP buying spree. They just secured U.S. rights to Jack Thorne's Lord of the Flies adaptation in what sounds like competitive bidding.

MARCUS That Lord of the Flies deal — Sony's shopping it globally, they've got buyers lined up from Germany to Japan to Brazil. This isn't Netflix picking up a bargain. This is Netflix paying premium for prestige content while trimming the team that builds the platform that delivers it.

ELENA So what's the read here? Are they cutting overhead to fund content acquisition, or is this margin pressure?

MARCUS Both, probably. Look, they ended 2025 with 325 million subscribers, but they stopped reporting those numbers quarterly. That tells you something right there. And they've got this massive Warner Bros. Discovery deal pending — $82.7 billion. They need to show they can run lean while they're asking regulators to approve that consolidation.

ELENA The Warner Bros. Discovery deal is interesting context because Paramount Skydance keeps revising their hostile counterbid. Netflix might be signaling to shareholders that they can manage costs better than the competition.

MARCUS Exactly. But here's the risk: you're cutting from product development while betting everything on content volume. What happens when your interface starts falling behind again? When was the last time you heard someone say 'I love browsing Netflix'?

ELENA Never. Actually, never. And with Valentine's Day weekend hitting, this is exactly when you want your discovery engine working perfectly. People are looking for date night content.

MARCUS Right. So they're essentially saying: we'll buy our way to relevance rather than build it. That works until it doesn't.

TOP STORY 2: Sony's 'Lord of the Flies' Global Sales Blitz Reveals Market Dynamics

ELENA Let's dig deeper into that Lord of the Flies deal because it's actually a masterclass in how Sony Pictures Television operates. They've got buyers across every major territory — Sky in Germany, CBC in Canada, TVNZ in New Zealand, HBO Max in Eastern Europe. This is textbook global distribution.

MARCUS And the timing is surgical. They're presenting this at Berlin tonight, right ahead of the London TV Screenings later this month. Sony's using festival prestige to drive sales momentum.

ELENA What's striking is this is supposedly the first-ever television adaptation of the Golding novel. How is that possible for a book that's been on English curriculum for seventy years?

MARCUS Rights issues, probably. But more importantly — why now? Jack Thorne just came off Adolescence, he's got serious credibility. Marc Munden directing. Hans Zimmer doing music. This isn't a cheap adaptation.

ELENA And Netflix went hard for U.S. rights in competitive bidding. That suggests they see this as more than just library content.

MARCUS Think about Netflix's positioning problem. They've got quantity, but they need quality signals. Prestige adaptations of classic literature — that's awards bait, that's cultural conversation. Especially when you've got Thorne's name attached.

ELENA Sony's playing this perfectly too. They're not just selling a show, they're selling a global event. Look at that buyer list — these aren't random pickups. These are strategic partnerships across every English-speaking market plus key European territories.

MARCUS Exactly. And here's what I'm watching: Sony presented The Narrow Road to the Deep North at Berlinale last year. Now they're back with Lord of the Flies. They're establishing Berlin as their premium TV showcase. That's not accident, that's strategy.

ELENA The festival circuit for television is becoming as important as theatrical. Especially when you're trying to signal that this isn't just content, it's culture.

TOP STORY 3: Valentine's Weekend Box Office Test: 'Wuthering Heights' Aims for $70M Global Opening

ELENA Switching gears — this is Valentine's Day weekend, and Warner Bros. is betting big on Wuthering Heights. Jacob Elordi, Margot Robbie, and they're projecting a $70-80 million global opening. That's serious money for what's essentially prestige romance programming.

MARCUS Emerald Fennell directing, right? Coming off Promising Young Woman and Saltburn. But here's what's interesting — they're positioning this as counter-programming to family and guy-demo movies. That suggests they think there's an underserved audience for elevated romantic drama.

ELENA The timing is perfect though. Valentine's Day Sunday, Oscar voting window still open. This feels like Warner Bros. trying to prove that prestige content can be commercially viable in theatrical.

MARCUS And with Charli xcx involved in the soundtrack, they're clearly going for cultural moment, not just box office. That's smart — you need social media buzz to drive theatrical attendance now.

ELENA Right. The soundtrack strategy has become almost as important as the casting. Look at what happened with Barbie last year — the music became part of the marketing campaign.

MARCUS Exactly. But $70 million global for Wuthering Heights? That's ambitious. Romance doesn't travel as reliably as action or comedy. They're betting that Elordi and Robbie can carry this internationally.

ELENA The question is whether this signals a broader shift back toward original, adult-oriented theatrical content, or if this is Warner Bros. trying to prove they can still make prestige profitable before the Netflix merger gets approved.

MARCUS Probably both. But if it works, expect every studio to start dusting off their period romance projects.

QUICK HITS

Hulu Orders Elisabeth Moss Legal Drama from David Shore

ELENA Hulu just ordered Conviction, a legal drama starring Elisabeth Moss with David Shore writing and Warren Littlefield producing. Based on a 2023 Jack Jordan novel.

MARCUS Shore created House, developed The Good Doctor — he knows how to build procedurals that last. And notice the trend: Jack Jordan adaptations are everywhere right now. Publishers are finally cracking the streaming code.

Surfing Giant Opens European Animation Hub in Canary Islands

ELENA L.A.'s Surfing Giant Studios is opening their second European animation facility in Spain's Canary Islands. Expected to create over 100 jobs by spring.

MARCUS Animation is decentralizing fast. Cost arbitrage plus talent access. Expect more studios to follow this model — especially with AI tools making remote collaboration easier.

Italian Royalty Inspires Competition Reality Series

ELENA Into The Sun Films is developing Becoming Royals, a competition series inspired by Italy's House of Savoy royal traditions.

MARCUS Reality TV meets European nobility. It's either brilliant or completely ridiculous. Probably both, which means it'll probably work.

THE CLOSE

ELENA Keep watching Netflix's next earnings call. If they're cutting product development while spending on content, the subscriber retention numbers will tell us if that strategy is working. Also, Lord of the Flies hits BBC and Stan this weekend — international reception will signal whether Sony's global sales push was justified.

MARCUS And if Wuthering Heights actually hits that $70 million projection, every studio executive is going to suddenly remember they have a period romance script in development. Valentine's Day weekend might just save the theatrical calendar.